Vimto Logo is a very good example to get inspiration from it uses many components and seems very busy though it's still really easy to see as they have used a bold red font for 'vimto' out lined with a bold white to make it stand out laid on top of the liquid vimto spilling out on top of fruits used, this style portrays motion and works well with the brand with expert uses of gradients to add shading and shape.
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