Tuesday
Bottle
I wasn't exactly sure on my logo but now i have put it on the bottles i like it more and may keep it.
Natural Fizz
One of my favourite designs that i may run with. I used the font Apple Casual as it's soft and has great rounded edges. The stroke makes it seems more cartoon and i like that as i'm aiming for that with my project. the bubble are there to portray fizzing, though they could be moved or even taken out i am unsure as of yet
Character
Vimto Logo
Vimto Logo is a very good example to get inspiration from it uses many components and seems very busy though it's still really easy to see as they have used a bold red font for 'vimto' out lined with a bold white to make it stand out laid on top of the liquid vimto spilling out on top of fruits used, this style portrays motion and works well with the brand with expert uses of gradients to add shading and shape.
advertising - Vimto
Picture ad campaigns are a great time to be creative and i love what vimto have done here, by clearly using photoshop they have made the can look like it's 'exploding with goodness' they have also digitally added in bits of fruit which are not actually in the can. Not the hardest image to create but it's a good idea and is presented well for good publicity.
Advertising - Fruitshoot
Many companies advertise on the bus and Fruitshoot are no different but they have just completely covered the bus which will get seen, i especially like he back of these busses with what is made to appear like the Fruitshoot bottle is exploding through and adding motion by having oranges around it with bright lights moving away from the bottle, very exciting advertisement
Research Bot Beverages
I will split my research between my blog and my book and here is some advertising done by Bot beverages for there soft drink. This advert is funny and straight to the point it uses a obvious technique by simple saying 'Bot is good' which is the point of all advertising campaigns. There is a collection of funny Bot adverts using a shark, oboe and lawn darts all done in the same way.
http://commercial-archive.com/ooh/bot-beverages-lawn-dartspet-sharksoboes-2008-print-usa
New Project
We have started a new project called Natural Fizz. We have to make a interactive flash animation for a marketing campaign for a new soft drink with all natural ingredients. the idea is to use a naughty school boy approach with a slap stick styling to make children want to drink a healthy drink.
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