Thursday

Stella Artois







Billboard Sizes

Size
PriceDimensions

4 Sheet Billboard Posters
1016mm x 1524mm

£30.00
6 Sheet Billboard Posters
1200mm x 1800mm
£40.00
12 Sheet Billboard Posters
3048mm x 1524mm
£60.00
16 Sheet Billboard Posters
2032mm x 3048mm
£80.00
32 Sheet Billboard Posters
4064mm x 3048mm
£120.00
48 Sheet Billboard Posters
6096mm x 3048mm
£140.00
64 Sheet Billboard Posters
9129mm x 3048mm
£175.00
96 Sheet Billboard Posters
12192mm x 3048mm
£300.00

Alcohole Advertising

Key rules for alcohol advertising

Ads for alcoholic products should not:

  • encourage excessive drinking
  • have a strong appeal to those under the age of 18 years old
  • imply that alcohol has contributed to sexual or social success
  • show alcohol being handled or served irresponsibly
  • feature those who are, or appear to be, under the age of 25
  • place undue emphasis on alcoholic strength

Key facts about alcohol advertising regulation:

  • Specific rules for alcohol advertising have existed since 1975 and were last updated in 2005.
  • The ad industry is responsible for writing the rules through two bodies – CAP and BCAP.
  • Ads for TV and radio get pre-vetted and CAP’s Copy Advice service advises on compliance with the Codes for ads in other media.
  • In 2007 the ASA resolved 273 complaints about alcohol advertising.
  • Compliance with the rules is high: an ASA survey in 2006 found 94% of alcohol ads complied with the rules.
  • The ASA works closely with the Portman Group, which regulates the naming and packaging of alcoholic drinks.

old speckled hen

Old Speckled Hen Adverts

old speckled hen

Wednesday

Stella animation

Stella

Russel Howards Good News Title Sequence

catch me if you can

Brief

New brief! our new assignment is to create a piece of design which will form a rebranding of an alcoholic drink. we have to create a 30 second animation using no actual video footage and also create a still image to be used as a poster and as a billboard ad. 

Friday

Repitition

In many shot attempts repetition is they key, as you see in this shot my runner almost runs past without being in shot so I had him try again several times in order to get my preferred results.

Special Shooting

When trying to direct my runner I found it was easier to set up visual aids in order to make the process easier, In this shot I placed the leaf right where I wanted the foot to step as you will see in the video. plus the aesthetics of the shot are also rather pleasing and it worked perfectly for a close up which I will use. I had to hope when setting up this shot that the wind wouldn't play a factor and remove my leaf from the frame, also the sound giving my the leaf crunching under impact helps as it's present in other shots
I used this technique before in my earlier shooting but was hindered by other lighting difficulties.

Successful shooting

After much preparation and a day with no rain I was able to get out there and finally start shooting. On the whole my shooting was successful giving me plenty of footage to go through. there were some complications in shooting for example sound of cars, in this sequence a high pitch beeping of a truck reversing. though it comes in quite late and am sure it will not be a problem.
As you can see I have great light which makes the high quality really come through as it's about mid day. 

Animatic

Thursday

Bowling??

Whilst seeing many problems in my attempts to use a running theme in my project I thought about the idea of changing to another subject and took some footage in the bowling alley. but as I wasn't happy with the footage, noise pollution and accessibility for varied shots and creative ideas I didn't proceed with this idea, plus I didn't want to waste time having to re do another animatic.